<Pigments for writing instruments> GE Material Report by ACTIVON GE Lab Vol.02
1. Domestic Market Trends of Writing Supplies - The domestic stationery market is currently estimated to be 4 trillion won, representing an increase of about 1 trillion won compared to 3 trillion won in the early 2000s. At least 70% of the market is estimated to be occupied by Japanese products, including Jetstream, Hi-Tec-C, Signo, and Sarasa. These products are quite popular in Korea; 80% or more of the total sales of Hi-Tec-C pens are said to be recorded in Korea. However,