<Criteria of Clean Beauty> Cosmetic Ingredients Report by ACTIVON Lab. Vol.11
Criteria of Clean Beauty With the advent of consumer habits of purchasing cosmetics for their ingredients rather than glamorous advertisement, the term "clean beauty" has now become popular since 2020. Beauty select shops are coming up with an exclusive section for clean beauty, and many of the new cosmetics brands launched position themselves with phrases like "Zero OO" or "clean beauty formula." But how many out there can really explain what clean beauty means and clearly d